Online Marketing
Why some business websites quietly stop bringing in enquiries
When a new website launches, it often feels like a big moment. The design looks fresh, the content is accurate, and there is usually a sense of optimism that enquiries will start coming in. In many cases they do. But something interesting happens with a lot of business websites over time. The enquiries slowly become…
Read MoreThe pages every small business website should have
When many small businesses first create a website, the focus is usually on getting something online quickly. A homepage is written, a services page explains what the company does, and a contact page provides the basic details. That is often enough to launch the site and start sharing it with customers. However, as a business…
Read MoreWhy you should not ignore search engine optimisation for your website
Search engine optimisation – or the practice of trying to get your website to rank higher in search results – is essential. Without it, your website will perform poorly in Google Search and you could be stuck in a cycle of paying to appear higher up in search results and never quite get the traction…
Read MoreHow to get more sales from your e-commerce website
E-commerce is a highly profitable space, but also a competitive one. Success for your e-commerce website builds over time, but in order to foster the kind of growth that will keep you sustainable, you need to know how to boost sales in the short-term, as well. Here, we’re going to save the long game for…
Read MoreHow to generate more enquiries & leads from your website
Gettings someone’s attention can be difficult, but once you have, make sure you make it count. Having a successful website for your business is critical in gaining enquiries, sales, and long-term customers. You could even go as far as to say that a web presence is the most critical marketing tool of all. The trouble…
Read MoreHow landing pages can boost your website’s search engine optimisation (SEO)
Even if your knowledge of the internet is limited, you probably know that designing an attractive website that boasts great content, and promotes the brand & products well, counts for very little if nobody is aware of its existence. Getting good web traffic through the use of strong Search Engine Optimisation (SEO) is, therefore, one…
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